Newsletter May 2008

Psi-ense is a technology commercialisation consultancy, providing a range of services aimed at bringing technology to market as quickly and cost effectively as possible.

Innovative science and technology will be at the core of most new products, but to turn ideas into a thriving business, the following questions will always need to be answered: How do we know there’s going to be a market for our product? And how will we access those markets? How much will this cost to develop and where will we find the funds ?

Psi-ense has built up considerable experience in these areas. We have a proven track record in business planning, market analysis and financial modelling.

We have built up considerable experience in a range of sectors including physical sciences devices and instrumentation, IT and web-based applications. Life sciences assignments are handled by our sister company, Q Futures Limited, headed for former AstraZeneca director, Dr Andrew Garman. See www.qfutures.co.uk.

Philosophy and Methodology
We have built up a robust set of modelling and analysis tools which can be employed across a range of applications and market sectors. Our methodology is guided by a few simple rules:

Firstly, we seek to identify the critical issues early on. Business development should as far as possible be a ‘no surprises’ activity. We aim to provide objective feedback throughout the assignment.

Secondly, we seek to develop an in-depth understanding of our clients business models, their markets and how the proposed strategy might be implemented. Whilst we use a range of business tools for analysis, these will need to be customised for each project. We don't try to push projects into standard templates.

Lastly, we keep things as small as possible. In building your business, only use the resources you need for the time you need them. We have built up a wide range of partners with specific areas of expertise which can be brought in as and when needed.

We apply this philosophy to ourselves too, enabling us to provide a highly flexible and cost-effective service.

We are also involved in two key areas:

Biochar

Biochar involves the conversion of agricultural waste to char using pyrolysis. Biochar both significantly improves soil fertility and sequesters carbon, making it a fascinating technology both for global food production and combating climate change.

Technology from Finland.
Finland is one of the world’s leading countries for innovation and Psi-ense is working with a number of companies and organisations across Finland to bring Finnish technology to wider markets.